Hide that Tracking Pixel

Whether it’s litmus tracking, retargeting pixel, or the tracking pixel from your ESP…HIDE IT. No need for it to be showing up unannounced.

Note: Always place tracking pixels at the top of the HTML, directly below the opening <body>. The reason is because Gmail will load the first 100kb of your message before it asks to download more. And if the tracking pixel is not one of those first 100kb, your open data will be inaccurate.

<table cellpadding="0" cellspacing="0" border="0">
   <td style="font-size:0; line-height:0; display:none !important;">
     <div style="display:none !important;">TRACKING PIXEL HERE</div>